TRAIDE provides support to a range of private sector associations (PSAs). PSAs match foreign companies with relevant government bodies and advocate for the interests of the private sector. Moreover, PSAs organise platform meetings, which enable interaction between companies, researchers, and policymakers.
TRAIDE strengthens PSAs – by improving their organizational capacity, supporting member events and services, and providing training on financial self-sustainability – thereby ensuring that local and international companies’ interests are represented. As most companies do not have leverage as individual companies, stronger PSAs contribute to more efficient operating sectors.