Private sector-led development can fuel sustainable and inclusive growth in emerging economies. Investors can accelerate this development process by bringing in new expertise, technologies and financial resources. TRAIDE supports companies to identify and exploit opportunities, while enhancing positive impacts. The foundation aims to contribute to the Sustainable Development Goals (SDGs), with a particular focus on decent work and economic growth, living cities and communities, and gender equality (SDGs 8, 11 and 5). TRAIDE has local offices in Rwanda and Ethiopia and envisions to expand to other emerging economies. Our programmes in Africa are supported by the Embassies of the Kingdom of the Netherlands in Addis Ababa and Kigali.
TRAIDE builds local capacity and strengthens the business climate to attract investors and traders. We show entrepreneurs the promise of emerging markets, support them to invest, and help them to make their investment successful and sustainable.
We envision a globalised trade system that contributes to prospering businesses, sustainable environments and thriving communities
Elham Mohammed Abdi
Currently working as a Business Support Project Officer for the TRAIDE program in Ethiopia, Elham has a business and technology background. She uses her expertise for the creation of business to business linkages, public-private dialogue facilitation and overall trade and investment support.
Evelien has a background in sustainable development and is specialized in energy and agricultural development in emerging markets, particularly in Rwanda. Her expertise is renewable energy, furthermore, she is supporting the TRAIDE program in Responsible Business Practices and contract-farming projects.
Eveline is an agricultural engineer with a background in international development and rural sociology. Currently, she is working on monitoring, evaluating, and learning for several projects, including gender aspects. Besides, she is working on a general MEL system for TRAIDE Foundation as a whole.
Project Officer RBC
Director TRAIDE Foundation
Hemen has a background in economics, business development and RBC. She has a passion for sustainable business and social responsibility. She is currently working as a business support project officer at TRAIDE Ethiopia where she focuses on business opportunity studies, business to business linkages and investment attraction.
Country Director Rwanda
Josephine has a background in international relations, with a focus on the role of the private sector in sustainable development. As Country Director Rwanda, she is responsible for general program management and involved in various projects, often with a focus on water.
Marie Fidele Umutoniwase Ndahimana
Marie Fidele is currently supporting the TRAIDE program in Rwanda. She helps in data collection and the writing of Business Opportunity Reports.
Sander de Raad
Country Director Ethiopia
Sander has a background in sustainable international business, with over 7 years of experience in Latin-America and Eastern Africa. As the country director for TRAIDE Ethiopia, he is responsible for general program management and is involved in various projects related to attracting Dutch investments, increasing Ethio-Netherlands trade, and supporting established companies.
Susanna is currently supporting the TRAIDE program in Ethiopia, aimed at fostering a trade (rather than aid) relationship between the country and the Netherlands. Her focus is on the Responsible Business Conduct component and the analysis of business opportunities in several sectors, that TRAIDE presents to potential investors.
Country Director Netherlands
Titus van Boekel