Private sector-led development can fuel sustainable and inclusive growth in emerging economies. Investors can accelerate this development process by bringing in new expertise, technologies and financial resources. TRAIDE supports companies to identify and exploit opportunities, while enhancing positive impacts. The foundation aims to contribute to the Sustainable Development Goals (SDGs), with a particular focus on decent work and economic growth, living cities and communities, and gender equality (SDGs 8, 11 and 5). TRAIDE has local offices in Rwanda and Ethiopia and envisions to expand to other emerging economies. Our programmes in Africa are supported by the Embassies of the Kingdom of the Netherlands in Addis Ababa and Kigali.
TRAIDE builds local capacity and strengthens the business climate to attract investors and traders. We show entrepreneurs the promise of emerging markets, support them to invest, and help them to make their investment successful and sustainable.
We envision a globalised trade system that contributes to prospering businesses, sustainable environments and thriving communities
Auke Boere has ten years of experience in private sector development in various African countries, including Côte d'Ivoire, Ghana, Ethiopia, and Rwanda. He is responsible for developing new projects in Francophone Africa. Formerly, his engagement has been in Ethiopia, as co-manager of the Ethiopian-Netherlands Trade for Agricultural Growth (ENTAG) program.
Elham Mohammed Abdi
Currently working as a Business Support Project Officer for the TRAIDE program in Ethiopia, Elham has a business and technology background. She uses her expertise for the creation of business to business linkages, public-private dialogue facilitation and overall trade and investment support.
Evelien has a background in sustainable development and is specialized in energy and agricultural development in emerging markets, particularly in Rwanda. Her expertise is renewable energy, furthermore, she is supporting the TRAIDE program in Responsible Business Practices and contract-farming projects.
Project Officer RBC
Director TRAIDE Foundation
Country Director Rwanda
Josephine has a background in international relations, with a focus on the role of the private sector in sustainable development. As Country Director Rwanda, she is responsible for general program management and involved in various projects, often with a focus on water.
Marie Fidele Umutoniwase Ndahimana
Marie Fidele is currently supporting the TRAIDE program in Rwanda. She helps in data collection and the writing of Business Opportunity Reports.
Sander de Raad
Country Director Ethiopia
Sander works on the intersection of Trade & Aid where he develops and supports sustainable, mutually reinforcing projects. Through the Conflict Sensitive investment (CSI) program he supports foreign investors to improve understanding of the local context and contribute to a stable business climate.
Susanna is currently supporting the TRAIDE program in Ethiopia, aimed at fostering a trade (rather than aid) relationship between the country and the Netherlands. Her focus is on the Responsible Business Conduct component and the analysis of business opportunities in several sectors, that TRAIDE presents to potential investors.
Country Director Netherlands
Titus van Boekel